Giving a zero plus a clearer, more confident story
The problem
Zero Plus had deep technical expertise and a strong service offering, but its brand and website messaging did not fully reflect the value it created for clients.
The business needed a clearer story that could communicate its expertise without relying too heavily on technical language, while giving prospective clients greater confidence in what Zero Plus could help them achieve.
The delivery
I worked with the team to sharpen the brand messaging and reposition the website around the needs of its clients.
This meant moving the narrative away from a list of technical capabilities and towards the outcomes those capabilities made possible, creating clearer, more commercially relevant copy for the new website and giving the design agency a stronger strategic foundation to work from.
The outcome
Zero Plus emerged with a clearer and more confident digital presence that better reflects the quality of the business behind it.
The new messaging makes its expertise easier to understand, strengthens its credibility and gives prospective clients a more immediate sense of why Zero Plus is the right partner for their technology needs.
What the client had to say
“Last year, we made dramatic progress in building Zero Plus from its early beginnings as a primarily freelance organisation, into a fast-growing MSP in our own right.
Whilst my team and I have loads of experience at building and delivering great technology services, we also needed to develop our own identity and brand.
I’m not ashamed to admit – this is an area in which we needed expert advice.
And for this, we reached out to Emma.
Working with Emma on our brand refresh at Zero Plus was a game-changer. She quickly cut through the noise and helped us understand exactly what we needed, what was possible, and how best to approach it to deliver real value to the business.
She introduced us to a fantastic design agency, Two Stories, who brought the new brand and our great new website to life. But what really stood out was Emma’s ongoing support. She guided us through the entire process; from timelines to decision-making, making something that could have felt overwhelming feel structured and manageable.
The end result is a brand and collateral we genuinely use day-to-day, not just something that looks good on paper.
Emma brings a rare combination of strategic thinking and practical delivery, and I’d highly recommend her.”
see more of our work
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