Meet the founder
Once upon a time, there was a girl fascinated by stories.
The stories she loved were about people. What made them tick. What made them believe. Why some ideas spread while others disappeared without a trace.
That fascination eventually led her into marketing, where she spent the next 20 years helping some of the UK's best-known brands tell their stories. From PHD to Channel 4, Emma worked with businesses of every shape and size, helping them explain who they were, what they stood for and why people should care.
Along the way, she noticed that most successful businesses weren't always the biggest, or even the best-funded; they were the clearest. They knew exactly what made them different and could explain it in a way that people instantly understood.
Others had brilliant products, talented teams and ambitious founders, but struggled to tell their story. Their expertise lived in their heads rather than their marketing.
Emma became slightly obsessed with solving that problem.
So she founded StoryOne.
Today, she helps founders and leadership teams uncover the story at the heart of their business, turn complex expertise into compelling narratives and create content that earns attention for all the right reasons.
Because every great business deserves a great story and we can help them create story one.
Industry reputation & Accolades
Scholar of The Marketing Academy 2022
Selected for The Marketing Academy Scholarship in 2022
Now part of a global network of some of the industry’s most respected marketing leaders.
The experience continues to give her access to world-class thinking across media, marketing and advertising, bringing fresh perspectives, strategic insight and an understanding of where brands, audiences and culture are heading next.
Experienced in both Comms and Human behaviour
Completed her original degree, a BA (Hons) in Communications, in 2006
In 2024, graduated from King’s College London with a postgraduate degree in Psychology and Neuroscience.
This deeper understanding of human behaviour, motivation and decision-making continues to shape her work, helping brands, leaders and businesses communicate in ways that genuinely connect with people.
Awarded for Contributions to Industry 2023
In 2023, was recognised in Campaign Magazine’s prestigious 40 Over 40
An award celebrating some of the industry’s most influential and accomplished leaders.
The recognition reflected more than two decades of shaping standout work across media, marketing and brand communications, alongside a career built on helping businesses tell clearer, more human stories that genuinely connect with people.
Awarded for Empathy and Ways of Working 2024
In 2024, was awarded Most Inspiring Senior Leader at the This Can Happen Awards
This was for her work driving culture, resilience and wellbeing within one of the industry’s most challenging commercial environments.
Recognised for leading with empathy and honesty, Emma helped create a culture where people felt supported, motivated and able to thrive under pressure, an approach that shapes how she works with brands, leaders and teams today.
Stories in the wild
Ideas are only useful when they travel. Here you’ll find a selection of articles, commentary and opinion pieces I’ve written for industry publications, exploring brand storytelling, leadership, culture and the changing world of work.
So, you want to pivot to being a founder: here’s what I wish I had known | Creative Brief BITE | Bounce Back | October 2026| Read Here
You Can Be Very Visible and Still Be Known for Nothing in Particular | Executives Diary | September 2026 | Read Here
If our industry is for everyone, why is access still so uneven? | Creative Brief BITE | September 2026 | Read Here
Why are we still mistaking visibility for value? | Creative Brief BITE | July 2026 | Read Here
Why AI is making distinctive brands more valuable | Creative Brief BITE | June 2026 | Read Here
Building Mentally Healthy Workplaces in Marketing, Media and Creative Space | May 2025 | Read Here
The Social Presents its list of 50 Marketing Leaders under 50 | Social | October 2023 | Read Here
Campaign 40 Over 40 2023 Winners | Campaign Magazine | April 2023 | Read Here
Why Companies Should Fully Utilise Their Mental Health First Aiders | Creative Brief BITE | July 2022 | Read Here
Stories from the Notebook
Thoughts, observations and the occasional challenge to conventional thinking on branding, marketing, storytelling and communications. Exploring what makes businesses stand out, connect with people and build brands that mean something.
Founder Insights
An honest, often humorous look at the realities of building a business, from the unexpected lessons and occasional chaos to the small wins along the way. Sharing what I'm learning as I go, in the hope it might help someone else navigating their own journey.
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