Building a media owner from the ground up
The problem
Travelling Media had the foundations of a powerful new proposition: turning the sides of working HGV trailers into highly visible advertising space across the UK.
What it did not yet have was a brand, a website or a clear commercial story. The challenge was to take an ambitious business idea and build the credible, market-ready media owner around it, giving agencies and advertisers everything they needed to understand the opportunity and trust the business behind it.
The delivery
I worked with the founders to shape the brand narrative and commercial proposition from scratch, defining how Travelling Media should communicate its reach, targeting capabilities, fleet standards, live tracking and sustainability credentials.
From there, I planned, wrote and built the complete website, creating the structure, messaging and customer journey as well as sourcing and developing the visual content needed to bring the proposition to life.
Every page was designed around the questions a potential advertiser or agency would ask before investing in a new media channel, making the proposition easy to understand without losing the operational detail needed to establish credibility.
The outcome
Travelling Media now has a complete brand and digital platform from which to launch the business.
The website gives the company a professional market presence and clearly communicates not only what the format is, but why it offers advertisers something valuable: high-impact visibility delivered through existing journeys, flexible geographic targeting and the ability to track campaigns live across the UK.
What the client had to say
“Em took an idea we had been carrying for almost 30 years and turned it into something far beyond what we had imagined possible.
With very little information, she quickly understood not only the business I wanted to build, but how it needed to be positioned, communicated and brought to life. What she produced completely blew me away. The brand, messaging and website were better than I ever anticipated, and that was entirely down to her knowledge, experience and understanding of the media industry.
Em brings enormous value to any business she works with, but she is also an absolute pleasure to work with. I have no doubt that Travelling Media will only achieve its full potential with the involvement of people like her.”
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