Insights & Ideas
A collection of thoughts, observations and occasionally inconvenient truths about brand storytelling, marketing, business and what makes people tick. Written to make you think, occasionally make you laugh, and hopefully help you see something a little differently.
Your founder brand can be the front door, but it should not be the entire house.
A strong founder profile can attract attention, but your business needs a story of its own. Explore how personal branding and company messaging work together.
Why do you think your customer cares about your story?
Most businesses start their brand story with themselves. Discover how customer-first storytelling makes your message clearer, more relevant and memorable.