Insights & Ideas
A collection of thoughts, observations and occasionally inconvenient truths about brand storytelling, marketing, business and what makes people tick. Written to make you think, occasionally make you laugh, and hopefully help you see something a little differently.
Founder Insight: Context Switching Might Be My New Olympic Sport
From juggling clients to running multiple businesses, Emma Flaxman shares the realities of context switching, staying focused and finding balance as a founder.
Founder Insight: Being Busy Is a Terrible KPI
Being busy can feel like success, but is it really? Emma Flaxman explores the difference between constant activity, meaningful progress and building a business.
Founder Insight: The business you start isn’t always the business you build
Starting a business rarely goes exactly to plan. StoryOne founder Emma Flaxman reflects on adapting your offering, listening to clients and finding your direction.