Insights & Ideas
A collection of thoughts, observations and occasionally inconvenient truths about brand storytelling, marketing, business and what makes people tick, alongside the lessons, surprises and occasional chaos of life as a founder.
From industry insights shaped by over 20 years of experience to the things I'm still figuring out as I build my own business, these stories are written to make you think, occasionally laugh, and hopefully help you see something a little differently.
If you hate selling, your marketing needs to work harder.
Cold selling isn't the only way to win clients. Discover how clear positioning, useful content and thought leadership build trust before a sales conversation.
Why do you think your customer cares about your story?
Most businesses start their brand story with themselves. Discover how customer-first storytelling makes your message clearer, more relevant and memorable.